Pre-Fall 27 market starts Monday5 appointments booked at Objective Showroom
This is Spool, live. Click around: it’s MISHA’s real Pre-Fall 27 line sheet.
Get me ready for Pre-Fall 27 market with MISHA.
Good morning, Objective Showroom. Pre-Fall 27 market opens Monday and I’m excited: MISHA’s range is strong. Here’s your plan: who you’re seeing, the target, and exactly how we reach it.
- MISHA online store
- Stockist sales reports
- The Gallery Room report· last uploaded 6 weeks ago
- Last season's orders
Who you're seeing
5 stockists · last season| Store | Appointment | Wholesale | Sell-through |
|---|---|---|---|
| Harbour & Vine · Sydney | Mon 10:00 | US$19,108 | 71% |
| Laneway Edit · Melbourne | Mon 14:30 | US$12,732 | 64% |
| Coastline Atelier · Byron Bay | Tue 11:00 | US$8,126 | 78% |
| The Gallery Room · Auckland | Tue 15:00 | US$9,616 | 59% |
| Maison Ivy · Brisbane | Wed 10:30 | US$6,980 | 82% |
| Last season | US$56,562 |
The target
+18% for MISHA and Objective Showroom- Replenish best sellers US$20,268
- Best sellers in new colours US$13,752
Together that’s US$34,020, covering the gap with US$23,839 to spare, before a single new style is sold.
Best sellers on MISHA's online store
last 8 weeks
#1
#2
#3
#4Recolours for this season
from the season's palette- Sapphire DressMetallic Ochre →Steel Blue
Steel Blue carries the most new dresses this season, and the Sapphire is the top seller online.
- Saskia Halter GownDusty Lilac →Ochre
Ochre anchors the silk story; the Saskia's halter sells through fastest in warm tones.
- Mirror Beaded DressDusty Lilac →Black
Black is the line's core evening colour and the Mirror Beaded sold out in both colours.
Replenishment, store by store
best sellers that sold 85%+| Store | Reorder | Units | Wholesale | Their sales |
|---|---|---|---|---|
| Harbour & Vine | Sapphire Dress · Metallic Ochre | 18 | US$4,536 | +US$7,412 |
| Harbour & Vine | Saskia Halter Gown · Dusty Lilac | 12 | US$2,808 | +US$4,601 |
| Laneway Edit | Mirror Beaded Dress · Dusty Lilac | 12 | US$3,336 | +US$4,915 |
| Laneway Edit | Sapphire Dress · Metallic Ochre | 12 | US$3,024 | +US$4,454 |
| Coastline Atelier | Sequin Racer Back Maxi · Green Oasis | 12 | US$3,228 | +US$5,803 |
| Maison Ivy | Mirror Beaded Dress · Dusty Lilac | 12 | US$3,336 | +US$6,298 |
Replenishment brings MISHA US$20,268 and puts about US$33,483 of full-price sales back on your stores’ floors: proven styles, so it’s the easiest yes of the appointment.
Shall we start with Harbour & Vine on Monday morning?
Styles and photos are MISHA’s real Pre-Fall 27 line sheet. The showroom, stores and figures are made up for this demo.
Wholesale still runs on PDFs, paper and email.
01
At market
A buyer sees forty brands in a week and keeps notes on paper or in their phone. By Friday half of them are lost.
02
After market
You chase selects for weeks, then retype every order into a spreadsheet, one size at a time.
03
At the factory
Size breaks come out wrong, purchase orders are built by hand, and the season starts late.
They tap. You know.
Sapphire Dress
Metallic Ochre
The buyer
A link. One tap.
No app · No login · Never a fee
- Harbour & Vine lovedSapphire Dress · Metallic Ochrejust now
You, the brand
Every choice, as it’s made.
Selects → order → POs, nothing retyped
After market
Six weeks of admin, or one afternoon.
The usual way
With Spool
Spool’s sister product
Push your orders through to Cocoon.
Cocoon is Spool's sister product: stock, suppliers and purchase orders in one place. Connect them and every order a store confirms in Spool lands in Cocoon, ready to turn into purchase orders.
One price. Every buyer.
With Growth, that’s
US$9.97
a buyer a month, for their own showroom link, their selects, their order and their size breaks.
The price stays the same however many buyers you add.
US$399a month
Everything in Studio, plus help for your buyers.
- Everything in Studio
- Buyer suggestions from their own sales
- Size breaks from past sales
- Bestsellers and stock from Shopify
- Recuts and reorders
Buyers never pay.